Maxim Behar Appointed to the Board of PR Museum in New York

ICCO President Maxim Behar has been appointed to the Advisory Board of the Museum of public relations, was announced yesterday in New York.

The Museum of Public Relations is a not for profit organisation and is the only public relations Museum in the world. It is based in New York City at CUNY Baruch College in the Newman Library Archives and Special Collections. The Advisory Board consists of top PR professionals with vast experience and significant achievement in the industry.

“We are so proud to have such an internationally acclaimed public relations leader join our Board of Advisers," Shelly Spector, founder of the Museum, has said. "Mr. Behar will be able to provide much needed guidance, not only expanding the museum’s global presence, but how we can best serve and represent the growing number of PR communities around the world. Working with Mr. Behar and ICCO, we trust that the museum can begin its international outreach very soon!”

“I really look forward to working hard to make our business, public relations, more popular and also more accessible to students and future generations," Mr Behar himself has commented.

"The history is an important part of our future and although business is changing very fast, there are many thing which we can learn from the past. I think collecting the best practice from all over the world, especially from the large professional networks, and distributing them in the smaller or emerging markets might be a significant task for the Museum.”

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