Maxim Behar with a two-week course on modern PR in SoftUni

Maxim Behar was the lecturer of a two-week course on modern PR in SoftUni – one of the largest and most respected universities for digital marketing and design in Bulgaria. The course consisted of 4 lectures in total that introduced the attendees to the innovative techniques in the PR business and helped them master current approaches.

All four lectures were free to attend with pre-registration. Focusing on important topics such as:

• Public and non-public communications;

• Principles of PR communications for social networks;

• Measuring success in PR business

• Techniques for PR communications,

the course was joined by a total of 87 physical and more than 1600 online participants. Behar stated on his Facebook page that this was his best training experience by far and reminded the newly graduated that the course continues in social media.