Too Virtual, Not Enough Real...

In his weekly column "Max's Column" for TBmagazine, Maxim Behar talks about the difficulties and changes in the Bulgarian economy and business and the only force that counts - experience.

Our inboxes fill up daily with unnecessary emails, which in the minds of their senders should be congratulations, and we should celebrate endlessly. But the 8th of March, Easter, Christmas, New Year, flowers, champagne, kisses, you name it... And, of course, we immediately delete them and remember the senders with unkind words.

I don't know how it's possible for so much human and - probably - mental energy to go rudely and evoke precisely the opposite feelings rather than those someone would imagine. Not to mention that there is nothing positive in all this virtual correspondence. You send some pictures to someone without addressing them and without a single word in the message, which translated means - you're so impersonal and uninterested in me that I won't even bother to call you, I won't even write you a word... And how simple it would be to make a call to send a personal message. But real. And personal."