Maxim Behar: Redefining Public Relations on a Global Stage
Interview for top-rated global business magazine Global Publicist 24
Great leadership isn’t defined by titles, power, or even success. It’s shaped by a blend of courage, empathy, and an insatiable curiosity to explore beyond the ordinary. The real essence of leadership lies in understanding that every obstacle is a steppingstone, every conversation a source of insight, and every setback a lesson in resilience.
Visionary leaders are not those who seek the spotlight but those who shine it on the path for others to follow. They are the ones who consistently evolve, embrace challenges, and remain committed to growth, both in themselves and those they lead.
Maxim Behar, the Founder and CEO of M3 Communication Group, Inc., embodies this kind of leadership. His journey, marked by transformations, breakthroughs, and a relentless pursuit of excellence, is a testament to how vision, paired with humility and passion, can not only drive success but inspire others to reach beyond their limits. Known globally as a trailblazer in public relations, Maxim’s story is about more than just accolades and achievements—it’s about a philosophy of leadership that is dynamic, inclusive, and forward-thinking.
The Seeds of Ambition
Born and raised amidst the industrious hum of a machinery factory, Maxim’s early life was far from glamorous. His environment was not that of privilege, but of hard work, structure, and discipline—elements that would come to shape his formidable work ethic. His academic pursuits took him to the prestigious Prague Economic University, where he studied business management. Yet, Maxim’s true passion lays elsewhere.
While his education provided a foundation, it was his decision to venture into journalism that marked the beginning of his professional ascent. “I spent several years as a correspondent, but the most exciting period was during the collapse of communism in Warsaw, Poland,” Maxim reflects.
The experience of reporting on the downfall of a political regime sharpened his journalistic instincts, giving him a front-row seat to history. By 1992, he returned to Sofia, Bulgaria, where he launched Standard, one of the country’s first private daily newspapers. However, despite the success and the adrenaline that journalism offered, Maxim’s entrepreneurial spirit drove him toward a new challenge: public relations.
Building A Legacy in PR
In 1994, Maxim founded M3 Communications Group Inc., a move that would redefine the PR landscape in Bulgaria and beyond. “Public Relations was still a nascent concept in Eastern Europe, but I saw the potential to build bridges between businesses and their audiences,” says Maxim.
Over the next three decades, he would grow M3 Communications into a powerhouse, navigating crises and leading innovative campaigns for some of the world’s most prestigious clients. His company’s partnership with Hill & Knowlton, a leading global communications firm, further solidified its position as a leader in the industry.
Shaping A Global Perspective
Maxim is quick to credit those who shaped his journey. From influential leaders like Sir James Mancham, the Founding President of Seychelles, to industry giants like Terence Billing of Hill & Knowlton, Maxim’s growth has been a collective effort of absorbing wisdom from diverse figures.
“Every person I’ve met, from the cleaner in the office to prime ministers and billionaires, has left an imprint on me,” Maxim notes. Whether engaging in deep discussions with King Charles or learning from the legendary communicator Mihail Gorbatchev, Maxim’s vast network has provided him with insights that extend beyond business into the realms of human connection and diplomacy.
From Authority to Empathy
Leadership, for Maxim, is not a static concept. He openly acknowledges that his style has evolved significantly over the years. “I began with the belief that I knew everything and was always right. Today, I listen, collaborate, and seek to understand,” he shares.
This shift from a traditional, authoritative approach to one rooted in empathy and teamwork has been instrumental in maintaining the longevity and success of his business. Maxim’s ability to adapt to changing times while staying true to his principles is a testament to his forward-thinking mindset.
A Never-Ending Quest for Knowledge
For Maxim, challenges are not obstacles; they are opportunities for growth. He doesn’t claim to have overcome them all but instead views each challenge as a step toward improving himself. “Managing teams and maintaining precision in business are constant hurdles,” he admits. His approach? Continuous learning.
In 2019, Maxim graduated from Harvard Kennedy School, an achievement that represents his relentless pursuit of knowledge. Currently, he is working toward a PhD at Sofia University, proving that even after decades of success, his thirst for education remains unquenched.
A Constant Balancing Act
For a man with such a packed schedule—running a successful business, writing books, and traveling the world—balance might seem elusive. “There’s no real balance,” Maxim concedes. Yet, he cherishes the moments he spends with his family, which he describes as his most significant achievement. “I’ve built a business, but more importantly, I have a loving family and two amazing children.” Evenings are for unwinding with good wine, meaningful conversations, and movies—simple pleasures that remind him of what truly matters.
Empowering the Next Generation
Looking ahead, Maxim’s focus remains on building a stronger, more knowledgeable team. “The foundation of any success is the strength of the people you work with,” he emphasizes. He’s intent on fostering talent within his organization and ensuring that M3 Communications continues to innovate and lead. His mantra, “If your dreams don’t scare you, they aren’t big enough,” reflects his belief in pushing boundaries, both for himself and those around him.
A Legacy Cemented by Impact
Recognition is no stranger to Maxim. His accolades include being named Best PR Professional in Europe twice, induction into the Global PR Hall of Fame, and being honored as the Communicator of the Decade by the Indian Association of Business Communications.
Yet, for all the awards and titles, Maxim remains grounded in his purpose. “Achievements are meaningful, but the real success lies in the positive energy I share with my team, my clients, and the world.”
When asked to encapsulate his journey and advice in a single quote, Maxim offers this: “Never give up. Whatever obstacles you face, keep moving toward your dreams.” It’s a sentiment that resonates deeply with those who look up to him, not just as a successful businessman, but as a visionary leader who continues to evolve, learn, and inspire.
For Maxim Behar, the journey is never about resting on past laurels. There’s always another peak to climb, another goal to achieve, and another chapter to write in the story of his life. His journey serves as a reminder that true greatness is built on a foundation of persistence, learning, and a genuine passion for making a difference. His story is not just one of personal success but a blueprint for how to lead with vision, adaptability, and an unwavering commitment to excellence.
Source: Global Publicist 24