Maxim Behar: Heated Political Clashes Bring Economic Challenges

On Nova News' program dedicated to the analysis of political events and discussions, renowned PR expert Maxim Behar was a guest. The conversation focused on how politicians use language, as well as on current economic and social issues. Below, we present the dialogue between the program's host and Maxim Behar, who provides professional analysis and commentary on these matters.

Host: What do you think about the language that politicians use? And how effective is it in gaining public trust?

Maxim: If we set aside specific individuals, I would say that politicians' language is often too emotional and geared towards provocation rather than being constructive. Instead of working on essential issues, they spend their time exchanging new terms and mutual accusations. The public doesn’t want to hear endless accusations but concrete solutions and a clear plan. Politicians should speak in a way that inspires trust, not suspicion.

Host: Is this the main problem in communication between politicians and society?

Maxim: Yes, to a great extent. The public expects solutions, not theatrical performances. Citizens are tired of empty promises and aggressive rhetoric. They want actions, reforms, and predictability. Political discussions should be focused on real issues such as the budget, economic stability, and social policies, rather than personal attacks and verbal clashes.

Host: How do you see the current economic situation? What measures are necessary?

Maxim: The economy cannot be stable without transparency and clear rules of the game. Bulgaria needs a strict economic approach and a budget without a deficit. I believe that the government should clearly explain to citizens why certain economic measures are necessary. Instead of waiting for external factors to determine our future, we must build stability ourselves through hard work and sound financial policy.

Host: Regarding the boycott of retail chains – is it possible for this to lead to real changes?

Maxim: This is populism of the highest order, which will not lead to real results. In a free market economy, prices are determined by supply and demand. Attempts at state intervention in pricing are not only ineffective but also harmful. If we want better prices, we must encourage competition, not restrict it.

Host: And what about entering the Eurozone? How will it impact the economy?

Maxim: The Eurozone is not just about currency, but about economic stability and greater trust in Bulgaria. Bulgaria’s entry into the Eurozone will help stabilize the market, reduce the shadow economy, and facilitate international trade. This is a strategic step that will provide businesses with predictability and strengthen our position in Europe.

Host: What role do the media play in shaping public opinion on these issues?

Maxim: The media have enormous power – they can be a bridge between politicians and society, but they can also deepen divisions. They should present objective facts rather than steer public opinion in a particular direction. Journalists must demand transparency, not merely serve as a platform for political PR.

The conversation with Maxim Behar highlighted the importance of responsible political speech and the necessity of real actions in governance. According to him, politicians should focus on solving key issues such as economic stability and preparation for the Eurozone instead of engaging in verbal battles. "Big changes start with small but clear and consistent actions." The discussion showed that public expectations are directed towards real results, not populist messages. Moreover, the media play a critical role in informing citizens and shaping an objective perspective on political and economic reality.

Watch the full interview here.