Green, Greener…
We live in a "green" euphoria without much of an understanding what it is all about. We are overwhelmed with screens, newspapers and social media with carbon, solar and all sorts of other terms. Convictions pass through our ears – ... »
"Dream Area". Right?
Governor Bob Miller is a very calm and level-headed gentleman. He governed the state of Nevada at the time and was one of the main factors, as he often said, in turning it from a desert into a vast garden ... »
Europe, We've Been Waiting for You!
We really had a goal since the years before all the crises. Some said: "We are going to Europe", but I opposed them saying “It is not true, we are going back to Europe”. Whatever the vocabulary, it happened, and ... »
The First Seven
We know well how to count them. We say that our children are mature for life (especially if they are already on Tik Tok) right at this age. But even later, if someone messes up, we immediately conclude that the ... »
Low Cost, Right...?
We got used to this foreign word recently, and it seems that it has acquired a different meaning in the Bulgarian language. Low cost. Basically, it means "cheap", that's clear. But now we perceive it more and more as "beneficial" ... »
Shall We Try Hybrid…?
The intoxication and the confusion of remote working over the past two years seems to be over. We complained and groaned about how we were going to manage everything from a distance and how we were going to control who ... »
Trolls or… Freedom
I argued with a sociologist. Or whatever she was. One of the many who never knew who would win the elections but were always on the screen. We know them all too well - they all know everything, but actually... ... »
Highway to Skopje. But No Detours!
The whole thing with Macedonia, sorry North Macedonia, started to take comical nuances. If it wasn't tragic, disturbing and even unacceptable. The reality and the understanding that we ultimately live in a modern world, should dominate over the events throughout ... »
Management, You Stupid!
In his weekly column "Max's Column" for TBmagazine, Maxim Behar talks about the difficulties and changes in the Bulgarian economy and business and the only force that counts - experience.At least half of the businessmen I deal with complain ... »
The Ice Cream Salesman and... Something Else
In his weekly column "Max's Column" for TBmagazine, Maxim Behar talks about the real role of managers and their ability to manage their teams so that they start loving their jobs. The phrase is more than famous. It goes around ... »
The Generals are Resigned...
In his weekly column "Max's Column" for TBmagazine, Maxim Behar talks about the types of management and how modern leadership requires modern thinking and practices.When we started our businesses three decades ago and couldn't quite get our heads around ... »
Not to Promote...
In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments shares his thoughts on the dangerous tendencies of media standards in Bulgaria. How vagueness and ambiguity prevail, rather than directness and transparency, and how this goes against the rule ... »
Facebook Feuds From Dawn Till Dusk
In his weekly column "Max's Column" for TBmagazine, Maxim Behar comments on the insurgence of fake news on social media and the responsibility of the consumer to educate and inform themselves, rather than putting blame on the platforms. "In a ... »