Maxim Behar: The PR business during the COVID crisis is now more essential than ever

The PR business during the COVID crisis is needed more than ever - by our clients, the government and society in general. We are the people who have the ability to explain the current situation and make our clients completely transparent in their communications. Everyone already knows everything - we learn dozens of news since we wake up in the morning. PR experts are the ones who distinguish the real news from the fake ones.