“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday ... »
Recently, the European Parliament adopted an update to the Directive on the energy performance of buildings, according to which new buildings entering into operation after 2030 should be carbon-neutral. What are your observations related to the green transition ... »
Interview with Economy.bg
Your career covers various fields – PR, entrepreneurship, and diplomacy. How do these different roles complement each other, and how do they shape your perspective on communications?
Ultimately, all my endeavors over the years gather ... »
Host (Andrey Arnaudov): Good evening to Maxim Behar, whom you already know; I have known him for over 20 years. We recently calculated that we have known each other for at least 21 years.
Maxim: Exactly. Hello, Andrey. It's ... »
I'm not sure how many of you realize, but we've been caught between two wars for months. And we don't know which one is scarier. No, I don't mean the one in Ukraine, but the other one – in the ... »
An interview for the Bulgarian magazine "Gallery."
Mr. Behar, how would you comment on the failed rotation of the Bulgarian cabinet?
I'm not sure if "failed" is the right word. It was a bit of an artificial cabinet ... »
Looking like a professor, knowledgeable, and probably already retired. And he already is. He never brags about anything, doesn’t interfere in conversations, and speaks slowly, more scientifically but quite understandably. He always smiles, and you can understand that this person ... »
Mhm… We are all hearing this daily – there aren’t enough people on the market, young people don’t want to work, a spoiled generation is coming … Stop! How can there not be enough people when there are plenty? Call ... »
Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? Absolutely not. Today’s revolution is the first true revolution in the PR business since its inception.
... »
Maxim Behar, globally renowned PR professional and CEO of the leading international PR company M3 Communications Group, Inc., was elected Chairman of the new Board of Trustees of UNWE (University of National and World Economy in Sofia) during its first ... »
For years, even decades now, in Bulgaria and in many other countries around the world, there have always been two types of elections: the first - held at the ballot stations, and the second - when the people go to ... »
Introduce yourself with few sentences.
Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. However, nearly five years ... »
Host (Lora Indzhova): “Your day” continues with the PR experts Maxim Behar and Evelina Hristova. Hello and welcome! I'm glad to see you.
Maxim: Good morning.
Host: How far have the politicians taken us, and how far have we ... »
Host (Maria Konstantinova): Under the weight of their words, the governance partners are ready to end the so-called coalition. The words spoken by one partner offended the other, and he asked for forgiveness.
Host (Viktor Dremsizov): There is no time ... »
Maxim Behar, the company's founder, interview for Economy. bg
What social benefits are included in the company's package?
Practically all possible ones - additional health insurance, sports cards, etc. Of course, this is important, but it is ... »