How to Build A Team… Through Zoom
The first question I asked myself after I decided that we should all work remotely at the beginning of the pandemic, and to which I still do not have an answer with 100 percent certainty, was how to forge a ... »
What Is the Role of Effective Communication in a Successful Energy Transition?
Host: Welcome to the channel of the Solar Academy Bulgaria! Today, we have a unique and exciting episode ahead of us. We will meet one of the most successful people in PR and communications. Our special guest will be ... »
“Speaking” through music is a great challenge but also a responsibility.
Host (Desislava Zhablqnova): In your life, every day brings different challenges. How do you deal with them? And do you see them as challenges or as just another task? Maxim Behar: I don't see these so-called challenges as challenges or ... »
PR, Not Propaganda
Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. The term “PR” has sometimes been equated with propaganda and manipulation of the public. Yet, actual professional PR was never ... »
Maxim Behar: There is no coalition; there is fear that the president will return to power.
Host (Lora Indzhova): We are stepping onto the political field now, and in the next few minutes, we will walk through it with PR expert Maxim Behar and Assoc. Prof. Evelina Hristova is also a PR expert and lecturer. Hello ... »
How the Pandemic Changes Have Affected Business.
Home from the Office. Or off to Starbucks Within just a few days, the changes caused by the coronavirus pandemic have been numerous. I need to have the pretense of being an actual historian to safely allege that the ... »
Traditional Media: From Endangered To Extinct
The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with ... »
Rather "broken" line...
It has become modern for politicians to communicate through the media, primarily through social media. This trend highlights how antisocial politicians have become. One beautiful word undoubtedly holds positive connotations in all languages – "negotiation." However, it seems that ... »
The Voice of Bulgaria...
In the (non) coalition, the battle over who will possess the foreign ministry begins. But this time, the fight isn’t about who will appoint ambassadors or travel at state expense in business class around the world; instead, everyone from left ... »
What Are the PR Leaders Reading?
I read constantly and extensively. I focus on short articles or posts daily, both early in the morning and late at night. However, I try to read between the lines and step into the shoes of the person who wrote ... »
Is Schengen A Mirage?
According to Wikipedia, Schengen is a "wine village in Luxembourg" with 1527 inhabitants. However, according to the Bulgarian interpretation, this is the first major goal and dream after our country entered the European Union in 2007 because, in the end, ... »
Maxim Behar Provides Guidance On How To Embrace AI In PR Ethically.
At the 2023 ICCO Global Summit in Warsaw, the members officially ratified the ‘Principles for Ethical Use of AI in PR.’ These principles emphasize transparency, accuracy, privacy, and more in AI-powered PR. AI should complement, not replace, our human ... »
Maxim Behar: A Man Who Crafted A New Era for Public Relations Globally
Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences. ... »