The Barcelona native from Shumen, the advertising “guru” who reinvents Bulgaria every time
I have traditionally had a warm relationship with all the Spanish ambassadors in Sofia for the last thirty years. And not only because the city of Bejar is in Spain. There is probably some heredity in this relationship, a ... »
Maxim Behar's Book About Seychelles Wins International Culinary Award
Maxim Behar's first cookbook “The Magic of Seychelles Cuisine and Stories from the “Paradise on Earth” was recognized as the “Best in the World” by the international Gourmand World Cookbook Awards 2023 in the category “Book about Africa published outside Africa”. This was the 29th ... »
To have and not to have
In this over-commercialized world, possessions have gained the status of a cult. To earn, to buy, to live better, to save for rainy days and even for white days. I can't judge whether this is good or not. At the ... »
“Our lives and society have become more colorful” said Maxim Behar in the program "Your day" on Nova News TV
Host (Laura Indzhova): "Your Day" continues with PR expert Maxim Behar. Hello, good to see you. November 10 is nothing to celebrate, that's one of the posts I saw on Facebook today. Do you agree with that statement? Surely this ... »
Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV
Host (Flora Stratieva): There has been an increase in the usage of AI and technology among PR professionals in order to improve the work and achieve more impactful results.Precisely because artificial intelligence is becoming more widespread in the PR ... »
The party of the pragmatists
Sometimes we are a pretty crazy, to put it mildly, society. Leftist politicians clamoring for a conservative free market call themselves right-wing ones. And in all this fuss we forget that ideologies died long ago and have been replaced by ... »
The Great Free Market
Subsidy turns out to be the key word for the market in Bulgaria. Whether it comes from the municipality, the state or EU funds is now irrelevant. People I know, and you know, no longer lift a finger to do ... »
Come on, natural intelligence first, please!
The world is crazy about artificial intelligence. In every second business conversation, customers and suppliers explain to me how they can do their job just like that, quickly, with just a few lines in the field of another software and ... »
To the mayor, whoever he is...
Because now the whole Bulgaria will rush to elect a mayor, so I thought that there should be a few universal requirements. Wherever the mayor in question is. Naturally - first he should go to work at least two days ... »
Maxim Behar in Kamen Vodenicharov's show "The Evening of..." on 7/8 TV
Host (Kamen Vodenicharov): The show where we have popular Bulgarians as guests, and you can ask all your questions concerning them. Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media ... »
The change we need for everyone
We live in a very different time from all the different times we have lived in before. And it's not just the pandemic, the recession and the new younger generation that are causing this change. Rather, it is the new ... »
PR expert Maxim Behar debuted on the music scene with the song "PR We Are"
Hosts (Maria Konstantinova and Viktor Dremsizov): That's right the song premiered simultaneously in New York and Sofia. How did he decide on this challenge and what motivated him to take up music we will now find out from the man ... »
Maxim Behar about the song with Big Sha and Lil Sha: A wonderful project that I had a lot of fun with
Host (Zhivko Krastev): The man in focus today is PR expert Maxim Behar, who made his debut on the music scene on the American R&B radio with his first single "PR We Are". He teams up with Big Sha, his ... »